CEO and Founder Alfonsa Riley was born in Clearwater, Florida.  He got his first start in music back in 2001 as a rapper. Later he founded the now independent music label and Management company Risky Bizness Entertainment in 2006. Focusing mainly on songwriting at the time he found himself being a ghost writer and songwriter for independent local artists and even wrote a hook on a song featuring international artist Ray J and Rapper Bun B. In the summer of 2008 he signed his youngest daughter to his management company managing her modeling and acting career that flourished. Moving on to manage and add more talent to his roster he then signed super model Shanell "The Model" to his management company. Continuing to work his regular nine to five while consistently building his empire the name Risky Bizness Entertainment got it's big break in 2016 when he signed his first music artists, international rap Duo and daughters "Pretti Emage", to the label and management company. With the break of their success in the music industry and sure staying power Risky Bizness entertainment finally became a household name. In 2020 Risky Bizness Entertainment went on to sign Shaadoh Session, its first singer-songwriter to the label.